Pretty Produce goes Vogue

Simone Jelley. Photo by Katie O’Brien.

Local flower farmer, Simone Jelley of Pretty Produce, was delighted to see her flowers featured in Vogue Australia’s April edition.

The delicate edible pressed blooms decorated a stunning wedding cake made by South Australian cake artist Cheryse Zagler for Amy Belperio and Mark Richards.

Simone said the trend of pressed edible flowers on cakes started about five years ago.

Canungra Law

The originator, Sammy Jo, whose Instagram handle is the Blushing Cook, is from the UK.

The wedding cake featured in Vogue Australia.  Image via @cheryse_zagler Instagram

When the trend to edible flowers emerged, Simone positioned Pretty Produce in the marketplace to supply high quality pressed edible flowers to Australia’s top cake makers.

“I understood edible flowers.  I understood that people were having trouble getting fresh edible flowers.”

She designed a range of pressed edible flowers to suit professional cake makers through to home cooks.

The pressing system Simone developed  allows the flowers to be used for up to 12 months from the pressing date. 

About Keer Moriarty 288 Articles
Editor, journo, social media manager and tea lady with Canungra Times.